Why a Christmas advert has led to 'boycott Boots' trending online

It’s Christmas advert season and one in particular has ruffled the feathers of the Twittersphere. Boots’ yuletide offering is called “Make Magic” and features Bridgerton actress Adjoa Andoh playing a very organised Mrs Claus. It’s a classic of the genre with a twist: with hours to go before Christmas, Santa Claus is snoring in his chair, so his wife takes action. Elves run around Santa’s workshop, rebranded as “Mrs Claus’s werkshop”, gifts pile up on a sleigh, and there are lots of baubles, tinsel and glitter. Nothing completely out of the ordinary, except the advert has caused the hashtag #BoycottBoots to trend on X, formerly Twitter, since its release on Thursday.