
Ryanair has launched a brand new subscription service that promises to give discounts to frequent travellers.
The new scheme which launches today (March 24) is called Prime, and offers passengers discounts that the budget airline say could add up to £420 a year.
Ryanair Prime costs £79 per year, and will include member benefits such as free reserved seats, free travel insurance and access to 12 annual member-exclusive seat sales.
Ryanair’s CMO, Dara Brady, said: ‘Ryanair “Prime” is a new subscriber discount scheme for frequent flyers that want to fly regularly but don’t want to break the bank to do so.’
The CEO says the ‘modest’ £79 will deliver ‘great savings’, putting the total amount saved at £420 for members who fly 12 times per year.
So, let’s crunch the numbers.

If a passenger buys reserved seats on 12 flights per year, that amounts to £120. Travel insurance for those same flights would cost £180. On top of that, Ryanair say a traveller would save a minimum of £120 (£10 per seat) on 12 seats bought in a sale. Add that together and you get £420.
Even if you don’t fly that frequently, it’s still a good deal, according to the budget airline. Ryanair say that even if you only fly three times a year, you’ll still save £105.
Dara Brady added: ‘Ryanair has been delivering the lowest fares (and the best services) in Europe for the last four decades, and we’re now extending our price leadership with the launch of our exciting new subscriber discount scheme.
So, if you like flying regularly while also saving money, then Ryanair ‘Prime’ is a no-brainer.’

The discount scheme is limited to just just 250,000 customers on a first come, first served basis, so head to Ryanair.com if you want to sign up.
Ryanair isn’t the only budget airline to offer travellers even more discounts.
Wizz Air has an ‘all you can fly’ scheme, for £495 (€599) for a yearly membership.
For your cash, you get access to unlimited flights to 200 destinations in over 50 countries, although you still need to pay a flat fee of £8.27 (€9.99) per booking.
Do you have a story to share?
Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.
MORE: Locals warn tourists ‘will die’ if they visit ‘world’s most dangerous’ island
MORE: Heathrow fire that left 200,000 passengers stranded under urgent investigation
MORE: UK changes travel advice for anyone going to the US with a new warning