Fashion

Rent the Runway teams with West Elm to offer home goods


Rent the Runway is expanding into home decor with a new partnership
with West Elm. The clothing and accessory rental company has been
pioneering the rental marketplace since it started in 2009, now
offering monthly subscription services in addition to one-time
rentals. Its latest venture is positioned to transform the market for
home design.

Global lifestyle and design company West Elm offers smart, modern
home decor pieces from furniture to kitchenwares. The new partnership
between West Elm and Rent the Runway will made trendy home design
pieces more accessible through a rental option.

A selection of West Elm textiles will be available to rent to
subscribers of Rent the Runway starting this summer. The selection of
26 bundles will include decorative pillows, throws and quilts ranging
in style, print, texture and color to complete their living rooms and
bedrooms.

“This is a monumental moment for Rent the Runway and the sharing
economy as a whole,” Jennifer Hyman, co-founder and CEO of Rent the
Runway said in a statement. “We know that clothing is often a vehicle
to help people feel confident and expressive, and this new partnership
will unlock that feeling through home decor.”

This partnership is the first time Rent the Runway has expanded its
offerings beyond apparel items. It also works to expand both company’s
mission to sustainable living through allowing consumers the option to
use and return items when they no longer want them, thus extending the
lifespan of each item.

ALSO READ  Shop Your July 2019 Horoscope!


READ SOURCE

This website uses cookies. By continuing to use this site, you accept our use of cookies.