For the past decade or so it has been ripped up and tossed out but now carpet is making a comeback. People are keen to cover their cold and draughty floorboards and sink their feet back in something with a bit more comfort, warmth and depth. From cut pile to shag, block colour to swirly pattern, wall-to-wall carpeting is once again smothering wooden floors. As for renters , a great rug renaissance is in full swing.
“While wall-to-wall carpets used to be passé, they are definitely having a bit of a moment now,” says Elizabeth Metcalfe, the author of New English Interiors: At Home with Today’s Creatives. “There is a nostalgic charm, but I think they also bring cosiness and warmth to a space – a hugely appealing prospect when we’re faced with rising energy bills.”
Liza Laserow Berglund, the co-founder of the Stockholm-based rug company Nordic Knots, which has gained an almost cult-like following for its simple but striking designs, describes a rug in a room as “the fourth wall”.
“It frames a room,” she says. “People think about curtains but the floor really needs texture and warmth as well.”
One of Donald Trump’s first memos to staff was an instruction to change the Oval Office’s floor covering. As the Bidens were still packing up, the Democratic blue rug was being swapped out for a pale beige circular version, originally designed by Nancy Reagan for her husband’s time in office. Trump previously had installed it during his first term. According to White House aides, this time around pieces of the Resolute Desk had to be disassembled so the rug could be placed underneath it.
Lorna Haigh, the creative director for Alternative Flooring, a UK-based company that sells everything from sisal to chunky wool carpets, says this year carpet is going to “take preference over hard flooring”. Ruggable, which makes machine washable rugs in tufted and shaggy styles, reports a 67% surge in website traffic. Its most popular size is a generous 185cm by 275cm.
Even luxury fashion designers are championing the trend. At the recent menswear shows in Milan and Paris, the typical stripped-back catwalks were covered in plush overlay. At Prada, a giant scaffolding set jarred sharply with a tactile blue art deco-inspired carpet. It was sourced from Catherine Martin, a homeware brand owner and costume designer who has collaborated with her husband, Baz Luhrmann, on several films including Elvis (a carpet devotee who covered Graceland in a thick pile).
Prada’s co-creative director, Raf Simons, described the carpet as “alive” and “a reaction to what a set usually is”. Meanwhile, at Brioni models plodded along a burnt orange shag-pile rug while at Amiri, a brand best known for its streetwear-inspired pieces, there was an 80s-esque plush fawn-coloured version.
After years of greige interiors where every listing on Rightmove has begun to blur into one, a maximalist backlash has begun. Social media is peppered with posts of floors in bold prints and saturated colours. At Ruggable it is colour-blocking designs, nature-inspired motifs and “AI-generated visuals” that “blur the lines between reality and fantasy” that are most popular. Metcalfe mentions rug combing, where rugs are overlapped or laid side by side to create a layered look as an emerging style.
Elsewhere, the designer Henry Holland has swapped out his beige stairs for a custom-made swirly brown and white patterned runner inspired by 90s rave culture. The Standard Hotel in London embraces the electric blue carpet while in Claridge’s newly revamped suites, the designer Bryan O’Sullivan has used floral art deco rugs. On Instagram, Alexa Chung described feeling “sick about how much I like this carpet” alongside a photo of a floral Heartsease patterned carpet at Castle Howard in North Yorkshire.
Martin credits the periodic nature of fashion as fuelling the trend. “Everything in life is cyclical … naturally, the fashion or the desire for a different decorating style is swinging back towards carpet.”
Berglund, who has a rich honeyed colour “Leo” rug in her bedroom with a matching headboard and curtains, describes it as very soothing. “Your home is your most intimate space. It’s your safe haven. With how the world is today it’s even more important to create something that you love coming home to.”
