PARENTS have been left open-mouthed after spotting new kids’ clothes in Sainsbury’s.
Chloe Melissa Taylor, a mum-of-two from the UK took to social media to show off the cheap buy, from the Tu clothing range.
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But Chloe was left disgusted at the high-street buy – a kids’ orange crop top.
Baffled as to why a youngster would need to wear a crop top, Chloe said: “I’m sorry, but for a two year old?
“It’s a crop top. No.”
Clearly shocked at the £5 short sleeved top, which has a pink chiffon star design on the front, the mother added: “No just no, why belly tops for young babies?”
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Chloe later explained: “I just don’t understand.
“They have their whole lives to grow up, not at this age.”
She also revealed: “So weird to me.”
The t-shirt is available from aged two, all the way to 13 years.
But despite Chloe’s horror, fsizes are selling out fast, with aged seven to 12 out of stock online.
The TikTok clip, which was posted under the username @chloemelissataylo0, has clearly left many open-mouthed, as it has quickly amassed over 7,000 views in just 17 hours.
Social media users were left horrified at the children’s crop top and many took to the comments to express this.
One person said: “Awful.”
Another added: “Yeah I think that’s bad as well.
“What is the world coming to?”
Why are they expecting children to wear that rubbish?
TikTok user
A third commented: “No way that’s crazy.”
Whilst someone else penned: “My girls are eight, six and five and I detest them!!
“Why are they expecting children to wear that rubbish?”
Reasons to shop supermarket fashion
When looking for new pieces to add to your seasonal wardrobe, or update your basics, there’s no need to spend hours walking around clothes shops, or scrolling online. Just pick up a dress or two alongside your fruit and veg…
They’re convenient – Chances are you visit your supermarket more times than a shopping centre or high street.
It’s affordable – For basics to more fashion-led pieces, supermarkets are leading the way for budget fashion that doesn’t look cheap.
They’re more on-trend that you think – With a customer database larger than the average high street store, shops like ASDA, Sainsbury’s and Tesco are able to cater to the markets and predict trends in a lot more areas than just food supply.
They fit well – Fits and lengths often come with a little more modesty in mind. Fabrics are often highly practical too—think plenty of 100% cotton that can be thrown into the washing machine without thought.
Despite this, shoppers have recently raved about the kids’ clothes in Sainsbury’s, with many left in a frenzy after discovering that a “holy grail” dress comes in a mini-me version for their kids too.
The £28 monochrome maxi dress that had shoppers “in a chokehold” sent mums wild when they discovered it was also available for £16 in a matching children’s version.
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It even comes in an adorable baby romper for £12 so you can match with your tiniest mini-me too.
After spotting the dresses in store, one mum gushed: “WE CAN MATCH THE BABIES!!!!!”
A second wrote: “Oh my! How fabulous is this!!! Rushes off to Sainsbury’s to do a ‘food shop’.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
A third added: “I think we should get matching dresses for the holiday.”
“Me and [my little girl] need the dresses”, insisted a fourth.
The monochrome kukkia dresses are part of Tu Clothing’s collaboration with Scion, a British brand that joyfully mixes bold pattern and confident colour with Scandi influences.
The supermarket giant promises that the collab “combines our design team’s expertise, exploring Scion’s iconic portfolio of prints, together bringing joyful energy to our clothing range”.
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