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- Turtle Beach has entered an agreement to acquire German PC peripheral manufacturer ROCCAT.
- Traditionally a console peripheral brand, Turtle Beach hopes to build a $100M USD PC gaming peripheral business.
- Newzoo estimates that once the ROCCAT acquisition becomes final, Turtle Beach will have more reach in Europe than Corsair.
Last week, videogame peripheral brand Turtle Beach announced plans to acquire German PC peripheral manufacturer, ROCCAT 
. Newzoo has used its Gaming Peripheral Brand Tracker to determine how the acquisition will impact Turtle Beach’s userbase, purchase funnel, and brand reach.
The global gaming peripheral market is currently $4.7B, Newzoo estimates, adding that it will grow to over $60B by 2021. Turtle Beach has held at least a 40% market share of the console peripheral market for nine straight years. On Thursday, the brand announced that it has sold over 30M headsets since the company’s launch in 2005.
Credit: Newzoo
Turtle Beach is traditionally known as a console peripheral brand, so acquiring ROCCAT will allow it to expand into the PC market, especially in Europe, where PC gaming is prevalent.
Newzoo based its research across the U.S., U.K., Germany, France, Sweden, and Poland. The company “zoomed in” on gamers aged 10-50 who play PC and/or console games frequently.
Related Article: Turtle Beach to Acquire PC Accessory Maker ROCCAT for $19.2M
Over a third (36%) of active gamers in the U.S. are aware of the Turtle Beach brand, Newzoo found, compared to just 24% in Europe. ROCCAT is more well known among core PC gamers in Europe (18%) than in the U.S.(16%).
Credit: Newzoo
“The gaming peripheral market is fiercely competitive, with even the biggest brands struggling to make a name for themselves,” writes Newzoo alongside the company’s findings. “Core PC gamers, in particular, are serious about their peripherals, making the market extremely lucrative for companies that successfully cater to this segment.”
Newzoo found that the combined awareness of Turtle Beach and ROCCAT would make them the #3 best-known peripheral brand (33%) in Europe. The best-known peripheral brands are currently Logitech at 54% and Razer with 41%.
Brand sentiment scores are higher for ROCCAT among PC and console gamers.
Looking at Newzoo’s target gaming segment, the preference between Turtle Beach and ROCCAT are split down the middle. While 53% own a ROCCAT peripheral, 52% own one made by Turtle Beach.
Brand sentiment scores are higher for ROCCAT among PC and console gamers. Players favored ROCCAT, supporting the following statements: the brand makes high-performance professional-grade products (72% for Roccat vs. 68% for Turtle Beach), the brand suits the gamer’s lifestyle (71% vs. 62%), and the brand’s products are well designed (71% vs. 65%).
“This is a result of Turtle Beach operating on the console side, while ROCCAT’s focus lies on PC gamers,” said Newzoo in its report. “On the whole, active PC gamers are monogamous when it comes to brand loyalty. This means the ROCCAT acquisition gives plenty of new consumers for Turtle Beach to tap into.”
Turtle Beach currently sponsors several teams, including Splyce , OpTic Gaming and its sister Overwatch League team the Houston Outlaws .
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