Netflix releases a new, surprising tool. What is the Moments feature?

You know that moment when you’re watching a show like Arcane or Squid Game, and an incredible scene comes on that you want to share with your friends?

For a long time, Netflix has prevented its subscribers from such actions, explaining its decision as copyright protection. It now seems that the service has had a change of heart and decided on a more flexible approach to sharing – and perhaps using fan engagement to encourage more views.

Netflix Moments is a new, worldwide feature on the mobile app that allows you to capture and save scenes from productions you watch on the service.

As Marian Lee, Netflix’s chief marketing officer, told Variety:

You know that feeling when a scene, character, or line from a show or movie just sticks with you, and you can’t help but text your friends, ‘You have to watch this, it’s so good!’? Whether it’s sparking Halloween costume ideas or becoming a TikTok sensation, the incredible fandoms we see are a testament to what makes Netflix amazing. Our new campaign is all about celebrating these unforgettable moments, taking you back to the feeling you had when you first became obsessed with a great show on Netflix.

If you want to know how to share scenes yourself, keep reading.

How does Netflix Moments work?

The Netflix Moments feature is available on the mobile app. If you want to save a scene while watching a movie or series, tap anywhere on the screen. A button called “Moments” will appear on the bottom bar. Select it, then choose “Save” and close the feature.

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And that’s pretty much it! Captured scenes will be saved on My Netflix tab. You can revisit them on your phone and share them via social media, text message or by copying the link.

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When you share a clip via social media, it won’t play as a video. It will appear in your post as a link which will send viewers to the marked scene on their own Netflix app.

The Moments feature also works as a bookmark. When you turn on the series or movie again, it will start playing from the scene you captured with the Moments tool.