Kim Kardashian is releasing new SKIMS this week.
But this is not just any ordinary collection. This new line comes with an added feature: a padded butt for those who want to look as if they have more junk in the trunk.
The product is called the Ultimate Butt Enhancing line that includes padded shorts, leggings and bodysuits for a ‘bigger, rounder, perkier’ derrière.
Kim, 44, was seen in a video shared to Instagram for the new SKIMS collection as she pretended to be the beautiful ‘Fairy Butt Mother’ while wearing a nude leotard, tights, high heels and fairy wings.
The ex of Kanye West also held on to a magic wand in her hand.
‘Five years in the making, our Ultimate butt-enhancing solutions will magically make your dream butt appear (no squats required), courtesy of SKIMS Fairy Butt Mother. Drops Thursday, February 13 at 9AM PT / 12PM ET. Get the SKIMS app for early access to shop,’ the caption for the video read.
Kim Kardashian is releasing new SKIMS this week. But this is not just any ordinary collection. This new line comes with an added feature: a padded butt for those who want to look as if they have more junk in the trunk
The product is called the Ultimate Butt Enhancing line that includes padded shorts, leggings and bodysuits for a ‘bigger, rounder, perkier’ derrière
The shorts are $78 with the leggings $88 and bodysuit from $88 to $158.
In the clip, the Kardashians star is seen magically appearing in a white gym. The mother-of-four then talks to a distressed slender model who has a British accent.
The lady complains she cannot get a rounder bottom no matter how hard she works out at the gym. That is when Kim says getting a rounder bottom ‘should be effortless.’
The entire collection goes on sale on February 13, the day before Valentine’s Day.
The shorts include lifting technology.
That means ‘soft, built-in butt pads’ that ‘lifts and rounds your butt for a perkier shape and adds up to two inches of volume,’ according to the brand’s website.
There is also a bodysuit with padding on the butt and a push-up bra for ‘boob job-worthy lift, shape, and fullness.’
This comes after Blackpink star Rosé became the new face of Kim’s SKIMS brand.
The 27-year-old singer has fronted the brand’s special Valentine’s Day campaign – which shows her posing in pink underwear covered in red lips – and she’s admitted the shoot, and the products made her feel ‘confident and beautiful’.
Kim, 44, was seen in a video shared to Instagram for the new SKIMS collection as she pretended to be the beautiful ‘Fairy Butt Mother’ while wearing a nude leotard, tights, high heels and fairy wings. The ex of Kanye West also held on to a magic wand in her hand
The mother-of-four then talks to a distressed slender model who has a British accent
‘Five years in the making, our Ultimate butt-enhancing solutions will magically make your dream butt appear (no squats required), courtesy of SKIMS Fairy Butt Mother. Drops Thursday, February 13 at 9AM PT / 12PM ET. Get the SKIMS app for early access to shop,’ the caption for the video read
The entire collection goes on sale on February 13, the day before Valentine’s Day
She said in a statement: ‘Valentine’s Day has always held a special place in my heart.
‘Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.
‘This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.’
Kim added: ‘Every SKIMS campaign is designed to be iconic, and Rosé embodies that perfectly. Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025.
‘This collection is romantic, fun, and full of personality, and Rosé captured that beautifully.’
Rosé was previously named a global ambassador for Saint Laurent in 2020, and she’s also starred in campaigns for Yves Saint Laurent Beauté and jewellery firm Tiffany Co.
This comes after Blackpink star Rosé became the new face of Kim’s SKIMS brand. The 27-year-old singer has fronted the brand’s special Valentine’s Day campaign – which shows her posing in pink underwear covered in red lips
Kim previously revealed she loves choosing new models for her SKIMS brand – because she enjoys mixing pop culture and fashion.
She told WWD: ‘There is a whole marketing group chat that we have going on. We send ideas all day, all night, and that’s the fun part …having a feeling that we love an artist or maybe an athlete, and coming up with a really great campaign.
‘I think the Internet culture always is wondering, ‘What’s the next campaign?’ ‘Who’s it going to be?’ ‘What have they thought of now?’ and it’s always surprising.’
Other stars who have posed for SKIMS include Lana del Rey and Sabrina Carpenter.
