Parenting

IKEA is hiring a Chief Play Officer and it could be a dream job


Kira, aged 7, tries out some of the toys available in store at IKEA Tottenham (Picture: Matt Alexander/PA Wire)

IKEA is hiring a Chief Play Officer – and it could be the perfect job for a youngster in your life.

Posting the job description on LinkedIn today, the Swedish retailer says the role is strictly open to children aged 4-12 only. No adults allowed.

Whilst the position sounds like a dream come true, it’s not all fun and games – the successful kid will actually have some responsibility.

For one whole year, the new Chief Play Officer will be in charge of testing new toys before they launch in IKEA stores.

The role is part of IKEA’s mission to encourage play in the home. Recent research revealed that children are spending an average of 254 hours less playing each year than their parents did at the same age.

The role lasts for a year, and the candidate gets to keep all the toys they test (Picture: Matt Alexander/PA Wire)

Despite most parents (70%) agreeing that play is very important to their kids’ development, unfortunately the pressures of daily life seem to be getting in the way, with 86% wishing that they had more time to spend playing with their children.

And, of course, Covid has had a negative impact too. Almost three fifths (59%) of kids are playing less now than they did before the pandemic. Almost three quarters (74%) of parents say they’ve noticed a change in their child’s mood, with 28% saying they seem less playful.

Job Specification

IKEA’s national charity partner is Barnardo’s, the UK children’s charity supporting vulnerable children. IKEA has now released its sixth annual SAGOSKATT collection – a range of soft toys designed by children, for children, selected through an international drawing competition – with all proceeds going to Barnardo’s.

‘Play is an essential part of everyday life and a basic human right – it allows children to tap into their creativity, relieve stress and spend quality time with friends and family,’ says Thomas Parker, children’s business leader at IKEA.

‘Alongside the benefits of helping a child to grow and learn, play offers endless fun for all the family, and brings bursts of joy and energy to the home.

‘When it comes to play, IKEA believes the home is the most important playground. Space and money should never be a barrier, which is why we offer a vast range of affordable games and activities.

‘The creation of the Chief Play Officer role puts the focus back on play, and gives the power of creation to those who really know their stuff.’

So if you’re a parent, or know any kids with a serious passion for toys – it’s time to sharpen up that CV.

Do you have a story to share? We want to hear from you.

Get in touch: metrolifestyleteam@metro.co.uk.


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