As with every industry, the culture of doing things evolves with trends and technology. This is especially obvious when looking at the beauty industry. Fast-paced and adaptable environments compel brands to either stay up or fall behind. This raises questions about how the beauty industry has changed so fast in the past decade.
Late in the 20th century, celebrities like Madonna and Britney Spears began to influence the fashion trends people tended to follow. At this time, women were more significant opportunities to express themselves. As a result, there has been a rise in the use of bright and bold colours in cosmetics.
A significant trend away from animal products and toward synthetic alternatives occurred in the 1990s and 2000s as companies delved into manufacturing synthetic products. Even in the last year, the emphasis has shifted to skincare and taking good care of the skin you’re in, reflecting how much has changed in fashion over the last century.
‘Gramable’ styles were popular in 2010 due to Instagram’s popularity, which ushered in an era of full-on glam. Many people were encouraged by celebrities like the Kardashians and Jeffree Star to quit plucking and embrace fuller brows, thanks to Cara Delevingne’s enormous brows and the rise of contouring.
Technological Advancement
Starting with technology, one of the most visible, a lot has evolved in the business industry. People are spending more resources and money on the beauty business since it’s now lucrative. People are now very conscious about their skin and tend to get acne treatments, rhinoplasty, plastic surgery, etc.
Thanks to technology, fashion and beauty products, and services are now easy to modify to suit a function. The advancement has also altered the way consumers get information about skincare and beauty products like acne treatments, hairstyles, clothes, etc. With improvements in health, you can determine how you can treat your acne and other skin problems. There are now specific solutions like surgery to correct people’s appearance.
The Role of E-commerce in the Beauty Industry
With the introduction of e-commerce, a “race to the bottom” has been the trend, which means that businesses are continuously competing to be the cheapest to consumers. Products were few in the 1920s and were highly cherished and more durable than now. Most current fashions are moving towards making women appear more beautiful to gain men’s attention.
High Marketing Opportunities
How companies market to their customers has shifted dramatically as well. The internet, social media, and salon software can reach new and potential clients. With the advent of focused database analysis and marketing, even a tiny beauty salon can compete with the big boys.
Increased Accessibility
With the aid of technology, the beauty industry now has better access to people from all backgrounds and life experiences. Social media has changed accessibility to beauty products. Instagram and Twitter have made it possible for those who can’t afford to shop physically to get products delivered to their doorsteps. Social media has also created opportunities for creativity in businesses, making them get sales from anywhere.
