THE darling of daytime TV, Holly Willoughby, is one of Britain’s leading presenters.
But how much does she get paid for This Morning and what is her net worth?
How old is Holly Willoughby?
Holly Willoughby is now 38 years old, having been born on February 10, 1981.
Holly’s showbiz career began when she was just 14, after being spotted by modelling scouts at Clothes Show Live in Birmingham.
She signed to Storm – the agency that represented Kate Moss – and appeared in a wealth of teen magazines, including Just Seventeen.
What brands does Holly Willoughby represent?
Holly is the face of a number of big brands, including Garnier, BHS, Diet Coke, Dunelm, Oral B and Windows.
And she is on our screens every weekday co-hosting daytime TV show This Morning.
The mum-of-three has recently ramped up her TV commitments after it was announced she would accompany Declan Donnelly into the jungle to co-host I’m A Celebrity… Get Me Out of Here!
While she has remained tight-lipped over her fee, after being grilled about it during an interview with Keith Lemon, in a statement released on This Morning, she said: “I couldn’t be more excited to have been asked to stand alongside Dec for the next jungle adventure.
“I love Ant and want to send him my best wishes and support for a continued recovery.
“These are big shoes, not to fill, but just to keep warm for a little bit.”
Alongside her work in television, Holly is also capitalising on her status as a fashion icon.
Her daily Instagram outfit posts – which regularly sees items sell-out – has led her to become a fashion favourite with the public.
This hadn’t gone unnoticed by clothing companies, with Marks and Spencer’s snapping up Holly as their latest brand ambassador.
Holly was announced as the new face of M&S fashion, with a selection of ‘must-haves’ launching at the end of September.
The brand is hoping to tap into Holly’s universal appeal with the micro-collection.
Speaking about her latest venture, Holly said: “I’ve dreamt about working with Marks and Spencer’s probably since the first time I walked through those doors.”
What is Holly’s net worth? and how much does she get paid for This Morning?
Holly is rumoured to be worth around £10 million.
The This Morning host banked a six-figure payout when she became a Diet Coke ambassador in February 2017.
She has also backed Microsoft’s Windows Phone, Optiwell yoghurt drink and a bedding range with Dunelm.
Her pearly whites are understood to have bagged her an £80,000 deal with Oral B and their whitening toothpaste in 2012.
She earns £600,000 a year for This Morning, which she hosts with best pal Phillip Schofield, who is also on the same salary.
In 2017 it emerged that Holly had been being paid £400,000 – a third less than Phil’s £600,000 – so she was given a pay rise to put her on the same salary as her co-star.
The mum-of-three makes another £150,000 per series of Celebrity Juice, which is produced by her husband.
And it was rumoured ITV paid her £400,000 to make sure she co-hosted with fan favourite Phil.
Holly also has a clothing line with Very and writes children’s books, School for Stars, with her sister Kelly.
Why did Holly Willoughby quit Truly?
Holly revealed on September 25 she has quit Truly as she is too busy to juggle work with “family time”.
The range had been due to launch in the autumn with six categories: home, fashion, baby, wellness, living, and travel.
The brand was said to be about “beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier.”
Speaking to The Guardian’s weekend magazine, the fashion icon said the website would also feature a blog.
The telly beauty admits she’s got too much on right now as she prepares to fly to Australia for I’m A Celebrity.
Holly wrote: “After much consideration, I have made the decision to step away from Truly.
“To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home.
“I wish Truly all the success for the future.”