Continuing to explore the idea of style transformation for the new season, especially after the success of the H&M Studio S/S 2023 collection, the brand’s pre-spring drop presents colourful; mood-boosting designs each crafted from elevated fabrics and with an approachable price point.
Vivid colour palettes and floral appliqués are influenced by the imaginary island’s azure waters and botanical meadows, preempting the tropical getaway-ready desires we’re already experiencing ahead of the warmer months, while tailored separates answer to the minimalist woman’s needs.
Which part of the H&M Spring 2023 collection should you direct your attention at first? The neo-folk elements that spotlight embroidery, then the designs that feature a remix of stripes and patterns for some added frivolity. This spring/summer is all about inducing a sense of being on vacation (even if you’re very much not).
The flower power trend – “groundbreaking”, even by Miranda Priestly’s standards – was showcased at Loewe, Richard Quinn, Dior and Roksanda this season and makes an appearance in H&M’s latest launch. More theatrical than your usual spring floral, embroidered cotton corset tops, summer dresses and skirts see the classic trend take on much more of a three-dimensional role, ideal for those unafraid of a stand-out fashion moment.
Elsewhere, the reign of Barbiecore fashion continues, with Victoria Beckham, Acne Studios and Zimmermann-approved candyfloss pink – and Balenciaga fuscia – enabling you to splash the hue across your ‘fit from head to toe.
The pre-spring collection is available to shop in store and online from today, and you can shop our favourite pieces right here.
Save when you shop the H&M Spring 2023 collection with these H&M discount codes at checkout. For more from GLAMOUR UK’s Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
