We don’t have to guess the colour of Charli XCX’s underwear — SKIMS made it quite easy to know what’s going on down there. The pop icon and brat summer catalyst has been tapped to front SKIMS’ latest campaign promoting the brand’s new cotton line.
If you’ve been living under a rock (maybe even a coconut tree) or you’ve chosen to be incredibly offline this summer, then you probably won’t know that Charli XCX has been having the summer of a lifetime after releasing her latest album, brat, back in early June.
Since then, the pop star has seen an influx of fame, so it’s only right she got a coveted leading slot in a SKIMS campaign. The popular shapewear and intimates brand led by Kim Kardashian has made a reputation for always being on top of the hottest trends in pop culture, tapping key stars who, much like Charli, are the moment, from Bridgerton‘s Nicola Coughlan to soccer player Jude Bellingham and even Sabrina Carpenter for its campaigns. SKIMS is just as chronically online as we all are.
In the latest campaign, Charli XCX poses wearing the shapewear brand’s brand-new cotton run and cotton fleece styles. The campaign was also shot by resident it-girl Petra Collins, who seems to be photographing all our faves.
Petra Collins/Courtesy of SKIMS
Petra Collins/Courtesy of SKIMS
