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Britney Spears has been teasing her ‘one-of-a-kind’ jewelry brand ‘B Tiny’ on her social media, seemingly claiming the ‘artistic pieces’ are her own original designs.
But a DailyMail.com investigation has raised suspicions that other brands are already selling the same pieces.
And Britney appears to be using photos of the designs that are identical to those from the other jewelry websites.
The 42-year-old megastar teased fans on Thursday with an Instagram post promising that the arrival of her new brand was imminent – captioning a post with ‘Coming soon!!!’.
Britney had been hinting at the brand’s arrival since November 3, slowly trickling out new designs that were touted as being from her own collection.
Over the course of this month, for example, the popstar posted hand chains she touted as her own design.
Britney Spears, 42, has been teasing the release of her new jewelry brand B Tiny that she describes as ‘one-of-a-kind,’ but the photos and products she’s been showing her fans appear to have already been sold on other websites
Britney displayed a chain on November 15 which wrapped around her middle finger and had a clear jewel at the center
The photo from that post on November has the same piece and same photo as another brand Truly Blessed Jewels
On November 15, she displayed a chain that wrapped around a woman’s middle finger and had a clear jewel at the center.
But an identical piece has been available for sale on the website Truly Blessed Jewels, called the Francesca CZ Hand Chain and priced at $118.
Not only is the piece the exact same but also the photo she used – the only difference is Britney has her brand name slapped on top.
In another post from November 7, she used the designs from a different jeweler, The Littl. The photo featured classic sterling silver finger rings and a matching chain that had pearls insets.
The Littl priced a single ring along with the chain at $52.50. Five of the rings and the chain costs $115.50, with 20 percent off the sticker price.
But Britney touted the set as her own in a November 4 Instagram post: ‘My first jewelry line coming soon !!! Delicate extremely different and one of a kind pieces !!! I’m so excited !!!
Britney seems to have reused the photo of the same exact product that was released by The Littl – the photo featured classic sterling silver finger rings and a matching chain that had the same pearl insets
Britney showed a picture of what appeared to be her own hand wearing a silver chain with a series of turquoise stones in it and a separate gold one with a green stone layered on top of her silver piece
The ‘made-to-order’ silver hand chain originated from the Etsy store TatiRocks and is called the ‘Sadie Turquoise Hand Chain. It costs $126.75 and features a Turquoise gem with the option of a silver or gold chain
Fans were quick to point out that the products were identical and commented on the TatiRocks’ Instagram post that featured the piece
‘Realizing how cool it is to be an artist that can be passionate in so many different ways !!! B Tiny coming soon!!! Girls you’re gonna f*cking love it !!!’
She also showcased a picture of what appeared to be her own hand wearing a silver chain with a series of turquoise stones in it, and a separate gold one with a green stone layered on top of her silver piece.
The ‘made-to-order’ silver hand chain originated from the Etsy store TatiRocks and is called the ‘Sadie Turquoise Hand Chain.’ It costs $126.75.
The description is a “fun and festive Turquoise hand chain decorated with genuine turquoise stones and a center teardrop turquoise stone”.
Customers could opt for either the gold or silver chain. They also could swap the stone out for Black Spinel, Crystal Quartz, Green Onyx or Moonstone.
Fans were quick to point out that the products were identical and commented on the TatiRocks’ Instagram post that featured the piece, claiming that Britney had lifted the product from the site and combined the hand chain with another to pass it off as her own.
This Christmas ornament that features Britney’s iconic debut studio album …Baby One More Time costs $20 on her merchandise website
Britney’s ‘I’m A Sleigh For You’ green Christmas sweater that’s sold on her merchandise website costs a hefty $85
One fan said: ‘This one is almost identical but it looks like Britney is wearing a second one along with it.’
Fans on a Reddit forum speculated on whether or not Britney was ripping off other brands’ designs, but some users stated this was the way the jewelry industry operated.
‘This is the least original piece of jewelry. People have been making this style of jewelry for decades,’ one user commented.
‘Unless she stole a picture and is claiming it as her own, they’re both “rip-offs” or “stealing” a design that has been made before by countless other people.’
What Britney could have done with this launch is dropshipping – which is why many jewelry brands sell similar looking pieces. In this business model, Britney would never have to hold inventory or manage shipping, but focus solely on the marketing of the product.
Another fan on the forum questioned her competency, but stated this wasn’t the first time the popstar had undergone a business venture she didn’t have experience in.
Britney Spears attending the Pre-Grammy Gala and Salute for industry icons honoring Debra Lee at The Beverly Hilton on February 11, 2017
Back in 2018, Britney launched a fashion and lifestyle brand with music retail branding company Epic Rights – it was meant to feature fashion apparel, hair care and accessories.
She also sells apparel and accessories on her official website – charging a hefty price for miscellaneous objects themed after the holidays.
Just one ornament that says ‘Baby One More Time’ costs $20, while a 20 square-foot roll of wrapping paper that has written on it “Merry Britmas” is a staggering $24.95.
Meanwhile, an ‘I’m A Sleigh For You’ green Christmas sweater will be sure to set you back a hefty $85.
Neither Britney nor the representatives of the three jewelry brands in question responded to DailyMail.com’s request for comment.
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