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Aldi is making Christmas dinner more affordable this year, launching the UK’s cheapest supermarket turkey and slashing the price of six key staples.
The bargain German retailer will be selling fresh whole British turkeys for as little as £5.90 (£2.95 per kg) from December 19.
These will be available nationwide in three sizes – Small 2-4.49kg (£2.95 per kg, serves 6-11), Medium 4.5-5.99kg (£2.95 per kg, serves 11-14) and Large 6-8kg (£2.95 per kg, serves 15-18).
For those happy to have a frozen turkey this December, these can be found in-store from £2.50 per kg and are available to buy now.
Aldi is also cutting the price of six vegetable staples ahead of Christmas, as part of its annual Super Six promotion.
From December 19, shoppers will be able to get white potatoes, carrots, parsnips, red and white cabbages, Brussels sprouts, and Broccoli for just 15p each.
The price of vegetables will be slashed from the 19 to 24 December, while stocks last, and the supermarket claims that as a result of this you’ll be able to make Christmas dinner for six people, for under £12.
This comes after new research by netvouchercodes.co.uk revealed the average cost of Christmas dinner in 2024 will be £49.33 for roughly six people – which is 3.44% more expensive than last year.
Vegetables such as carrots, parsnips, and potatoes were found to have increased in price the most.
Online the turkey and veg prices have been dubbed ‘unbelievably cheap’, as shoppers praised Aldi for the festive offers.
Taking to Facebook, Sharon Ledham said: ‘Love the Christmas dinner for 6 under £12 and applaud it. Making Christmas affordable without the pressure. Fresh or frozen for some is not a choice, either way it’s an affordable celebration meal.’
While Shellymarie Abbott commented: ‘What a fantastic deal.’ And Barbara Mac added: ‘This is a great offer.’
However, a few people were quick to point out that while the promotion is good news for shoppers, it’s possibly not so great for the farmers.
Sheryl Seddon asked: ‘Yes this is great but it’s not great for the ones producing this food. 15p for carrots, what are you paying the farmers?’
Aldi has confirmed it will continue to pay its growers the same they always do, regardless of the on-shelf price. However, farmers are concerned that if other retailers start launching similar price reductions, it could devalue their products.
Jack Ward, CEO of the British Growers Association, told The Grocer: ‘Ultimately it has come out of the wash somewhere, and the concern among some growers is that it sets an unrealistic expectation in the minds of consumers as to what it costs to produce this stuff’
He added: ‘If everybody’s trying to follow suit, then it’s driving down the price of vegetables.’
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