How caviar went mainstream

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The food “once fit for kings” is no longer the luxury ingredient it was, said Sudi Pigott in The Telegraph.

Though it still has its royal fans (King Charles is said to have a “penchant”), the salt-cured fish roe has been “democratised” since becoming a TikTok trend and can now be found on “menus and social feeds across the UK”. And it’s selling accordingly.

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