We all have our go-tos when we have a cold. For some, it’s sipping tomato soup under the blanket. For others, it’s cough drops and a box of tissues.
While we can’t offer you blanket-sized tissues, a canned soup company has announced the next best thing: soup-flavoured cough drops.
Yes, really. While one foodie writer said he’d ‘rather be sick’ than pop a Progresso ‘Soup Drop’ ever again, the company said yesterday it’s sold out.
‘Well this is souper awkward… our Soup Drops sold out before we had the chance to tell you,’ the brand said on Instagram.
‘But don’t worry, there’s a fresh batch of Soup You Can Suck On coming your way next Thursday.’
If you think this is all a fever dream, we’re sorry to report that this is very much real.
Progresso’s owner and one of the largest food companies in the US, General Mills, announced the limited-time product yesterday. (Yes, that does mean it sold out within a few hours.)
‘What’s a Soup Drop? Well, it’s soup you can suck on, of course!’ General Mills said.
The company says the chicken noodle soup-flavoured drops taste like broth, savoury veggies, soft egg noodles and a sprinkle of parsley.
Each $2.49 can comes with 20 lozenges.
The main ingredient in the lozenges is isomalt, a sugar substitute often found in sugar-free treats, as well as chicken meat powder and chicken fat.
The hard sweet drop was released for National Soup Month, which falls during the peak of flu season, and will be sold online each Thursday until the end of the month.
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‘When you’re sick, nothing is truly more reassuring than chicken noodle soup,’ said MC Comings, VP, business unit director for Progresso at General Mills.
‘So, we thought, why stop at the soup bowl?’
Denni Lee, who writes for The Takeout, however, wishes the company did stop at the soup bowl.
‘Upon popping the savoury lozenge right in my mouth, I almost immediately ejected it,’ he wrote.
‘I don’t know what I was expecting, but I wasn’t expecting that.’
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